11/4/2016 0 Comments Dream a little dram...![]() I've recently written a blog on the top ten whisky gifts for men. As a whisky drinker myself, it certainly wasn't difficult copy to write, or to research... I decided to use a humorous tone for the article, which leant itself well to the overall feel of the website: vibrant, fun and a little bit naughty. The client was delighted with the end result and commented on how she had pretty much giggled throughout the whole draft. Her feedback on how I had really understood the brief, had been innovative and quirky, left me delighted with the outcome. I like to be happy with what I've produced, but it means nothing if I haven't hit the right notes with the client. Good, persuasive content only happens once research has been thoroughly carried out, in-depth conversations have taken place and a real feel for the client's brief has been gained. The end result is written by me, but successful copy is undoubtedly teamwork. Now if I can only get my client to consider tastings for her "Malt of the Month" reviews. Maybe I can sell it as team building...
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8/3/2016 1 Comment I'll do it myself...![]() So here's a few thoughts on why you shouldn't.
Don't waste your time trying to get it right. Time is money! And I'm quite affordable. |
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