I've recently written a blog on the top ten whisky gifts for men. As a whisky drinker myself, it certainly wasn't difficult copy to write, or to research...
I decided to use a humorous tone for the article, which leant itself well to the overall feel of the website: vibrant, fun and a little bit naughty.
The client was delighted with the end result and commented on how she had pretty much giggled throughout the whole draft. Her feedback on how I had really understood the brief, had been innovative and quirky, left me delighted with the outcome.
I like to be happy with what I've produced, but it means nothing if I haven't hit the right notes with the client. Good, persuasive content only happens once research has been thoroughly carried out, in-depth conversations have taken place and a real feel for the client's brief has been gained.
The end result is written by me, but successful copy is undoubtedly teamwork.
Now if I can only get my client to consider tastings for her "Malt of the Month" reviews. Maybe I can sell it as team building...